10 Great Tips for SMART SEO Copywriting

SEO Copywriting

Are you sure you’re getting your SEO copywriting right? Strategies used by you 5 to 10 years ago are no longer quite as effective today, especially with Google’s new Penguin and Panda updates, which really have raised the bar for web copywriters. It’s no longer good enough to stuff your content with keywords – your Read More

Making Content Marketing Work for You!

Content Marketing 2014

To understand the importance of content marketing, it helps to know about the sales funnel process, where a potential customer goes from knowing nothing about a product or service to buying it. Before the customer does that, there are various points in the sales funnel that guide him through the process. The customer will first Read More

Online Content Length – How Long Is Too Long?

Blog Content Copy Length

Have you ever wondered if there is such a thing as a “right” length for an article or blog post? I was writing an article on behalf of a client the other day which was supposed to be 1,000 words long but it finished up at 1,600. I wondered if I had rambled on for Read More